Demographics

Why is the trend of listening to Internet Radio increasing?

Internet Radio is a broad level radio service that allows the user to listen to music through the Internet. There are 67% more people listening to Internet Radio compared to only 23% more people listening to “Over-the-Air” AM/FM Radio.

Reasons Live-Streaming Radio has become so popular:

There are more types of audio programming to choose from
The player often tells you what song is playing
You get a clearer signal
You like to listen to live radio stations from outside your local area
It’s more convenient than listening on a regular radio
You want to listen to a live event—sporting event or music event